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An ecommerce website cannot be built without skipping planning and jumping directly to the implementation phase. Ecommerce consulting always covers ecommerce strategy which is essential for the success of any ecommerce website. To initiate this phase, we follow the following industry tested and time honored steps:

Client Interaction, Brainstorming, and Interview

We first interview the client who is interested in setting up the ecommerce business and projects the website as the ecommerce channel. The research and strategy component involves enquiring about the company vision, mission, business strategy, branding, and other such strategies that the client wishes to implement.

 

Thorough Business and Competition Analysis

At this stage, we determine whether the product faces any serious or destructive competition or not. The stage also involves understanding direct and indirect competition and analyzing the threat from similar online ecommerce websites.

 

Management of Business Objectives as well as Profitability Expectations

The ecommerce business needs to have certain objectives if the expectations are needed to be satisfied from the website. The website needs to have a professional look as well have all the technical bells and whistles to support the expectations of the users. At the same time, we also look at the technical parameters to examine whether the products can be displayed using the technology that the website implements. The launch date is fixed and the project development moves in to full steam at this point. Other websites are also studied to give a comparative analysis of technology and other parameters.

Comprehensive Analysis and Understanding of the Target Audience

We first interview the client who is interested in setting up the ecommerce business and projects the website as the ecommerce channel. The research and strategy component involves enquiring about the company vision, mission, business strategy, branding, and other such strategies that the client wishes to implement.

 

Detailed SEO Keywords Research

Here, the team undertakes SEO keyword research and takes into consideration whether these keywords match the queries the users type into the search engine as a query string. Such keywords are given highest priority and are then subjected to analysis whether the customer used these keywords for a learning experience or whether they intended to make a purchase.

The Outcome

The outcome of this phase is complete sense of what the website is all about.

Effective ecommerce strategy entails that you avoid some of the classic mistakes that many entrepreneurs and online business owners make. Rather, it is more logical to take your ecommerce business forward with the help of proper research as well as strategy. This phase thus leads to the next phase, which is
Online Ecommerce Business Planning

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